“It’s no secret that children to not like to go to the hospital, and each visit is a real challenge for them,” the head of marketing and advertising at UMMC said. “UMMC-Health was made for young patients and is not scary!”
The video depicted a young boy who was dreading visiting the doctor with his mother. Upon arriving to UMMC-Health, however, the child was greeted by friendly robots and his fears quickly subsided.
The Red Apple festival began in 1992 and is, to-date, the only Russian advertising festival. This year’s celebration featured 377 finalists out of 1,242 submitted projects.